• Work
  • About/Resume
  • Writing as Sarah K. West
  • Contact

Sarah Westerfield Kondeati

Writer | Gamer

  • Work
  • About/Resume
  • Writing as Sarah K. West
  • Contact

Photo by Julie Crow

Hi. I write stuff. 

I'm a South Florida transplant living in Los Angeles, and a 2023 debut fantasy author with Tiny Fox Press.

I have nearly a decade of experience playing with voice in all its forms—from long-form narrative to pithy taglines, creating conceptual campaign platforms, exploring the way brands speak, and directing the voice actors that help bring it all to life. I love diving into new worlds and game genres. But I don’t just write trailer scripts or Steam descriptions or brand manifestos; I dig into the why behind the words and tweak messaging to address different strategy goals.

That said… the two most important things I’ve learned as a creative are the number of beers it takes to make my ideas better and the number of beers it takes to make my ideas worse. 

Gaming

I’ve been gaming since the days of Warcraft II, and my all-time favorite franchises are story-driven: Dragon Age, Mass Effect (yes, even Andromeda has its moments), Elder Scrolls, Fallout, Diablo, and Destiny. Frostpunk 2 is my latest indie favorite.

Releases I’m jazzed for: Dragon Age Veilguard, TES 6

 


Resume

Riot Games

SR MARKETING WRITER | JAN 2023 - PRESENT

Took a step back from managing to focus on IC work as writing lead for Teamfight Tactics, which includes publishing + narrative/IP worldbuilding.

MANAGER, MARKETING WRITING | NOV 2021 - JAN 2023

Craft manager for copywriting on LoR, VALORANT & Teamfight Tactics

SR MARKETING WRITER | JAN 2021 - NOV 2021

Lead copywriter for Legends of Runeterra publishing

Liquid+Arcade

WRITER+STRATEGIST | JUN 2019 - DEC 2020

COPYWRITER | JUN 2017 - JUN 2019

Blizzard | Square Enix | Sega/Atlus | CD PROJEKT RED | 2K | Ubisoft | ArenaNet/NCSoft | Tencent | Nexon | WBIE | Larian | Frogwares | Corsair | Bungie | Riot Forge | LevelEx | ESTSoft | Red Barrels | Wizards of the Coast | Lilith | Yostar | XSEED

Pitch

JR COPYWRITER | MAY 2016 - JUN 2017

Konami | Blizzard | The Coffee Bean & Tea Leaf | Westfield | San Manuel Casino

Bright Red \ TBWA

JR COPYWRITER | JUL 2013 - SEP 2014

Nature’s Own | Pilot Pens | Orlando World Center | Renaissance Aruba Resort & Casino | Tastykake


Education

VCU BRANDCENTER | 2014 - 2016

M.S. | Copywriting

FLORIDA STATE UNIVERSITY | 2010 - 2014

B.S. | Advertising


 I also paint stuff.

These are the two dogs I grew up with, Lizzie and Bailey. That’s Lizzie’s favorite coconut.

View fullsize lizzie.jpg
View fullsize bailey.jpg

 

 

 

 

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