To help Sega celebrate the release of Yakuza 6: The Song of Life, we explored the legend of Yakuza 6's protagonist, Kazuma Kiryu, from an unexpected point of view – through the eyes of a few memorable characters who had small but important parts to play in his adventures.
We filmed each of their stories on location in Japan, capturing the unique light, grit, and beauty of the world that has captivated fans of the series for over a decade. Together, these recollections help us see Kiryu as those who live in his world see him – a kind and strong protector who will always answer a cry for help.
Tatsu, a substory character from Yakuza Kiwami, pieces together memories while wandering the streets of the business district he calls home.
Yuina, a respected club owner from Yakuza Kiwami, deals with an unruly customer as she recalls the time she met Kiryu.
Haruka takes us back in time through the streets and playgrounds of the neighborhood she grew up in.
Agency: Liquid Advertising
ECD: Patrick Runco
CD: Julie Crow
Director: Christopher Ewing