A lot has changed since ’63, but our philosophy never has.
It's grounded in moments of humanity that bring us together over a drink: a bleary-eyed morning full of promise, the afternoon origin of an original idea, or a late-night cup with a couple of friends.
It's local flavor on a global scale, family-farmed leaves and beans steeped in the cultures of the people who raise them, and recipes that only do justice to that labor of love if we do right by our farmers first.
It's ultimately knowing that what you take in is just as important as what you put out — what a drop of difference can make in a world of sameness — and that a SoCal state of mind isn't served anywhere but here.
We took part in a complete store redesign, which has been implemented at flagship stores in LA and will eventually be implemented across the country.
We were able to affect everything from artwork to music to napkins, creating moments where guests could see the new brand personality shine through.
AD: Amy Matheu
CD: Jimbo Embry, Scott Clark
Strategist: Elyssa Seidman
Account: Kyle Hopkins, Andy Lopez