Mountain Dew: The (non-alcoholic) spirit of Appalachia.

Art director: Lexi Kafkis

 

Originally a mixer for moonshine, Mountain Dew's history was shaped by Prohibition-era bootleggers in Tennessee. It's more than a soft drink to folks out in Appalachia; it's a nod to the gritty, can-do spirit of the region that gave birth to it.

 

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