Say it with DayQuil
Art director: Anna Andreen
Friends are great. Except when they're sick, because we're obligated to pretend like they're still great - when, in fact, they're actually pretty gross. Now you can wrap that revulsion in kindness by giving them the gift of Dayquil.
Nothing says "You're great and all, but stay the hell away from me" quite like a passive-aggressive care package.
We'll place installations on college campuses reminding freshmen that their new roommates are probably too polite to tell them they're disgusting.
And a passive-aggressive campaign wouldn't be complete without a social component, would it?